# Beacon

> AI is talking behind your company's back. It isn't being malicious, it just doesn't have much to go on, so it fills the gap with the next best thing it can find. Beacon sets the record straight: it gives every model the version you'd give a buyer yourself, builds it into your own domain where machines go looking, then listens, monthly, for that version coming back. Beacon works across four layers: Story, Record, Access, and Resonance. Beacon is a product by Sightbox.

This site practices what it sells: the canonical source of truth for this site lives at /beacon.json, and the surfaces below are derived from it.

## The story (home)

- [AI is talking behind your company's back](https://sightbox.co/beacon/): Gossip isn't lying, it's what happens when nobody has the facts. Three things have to be true before Beacon works, and a fourth tells you whether it did.
- [03 · Story](https://sightbox.co/beacon/#layers): Your story has to be more interesting than the rumour it's replacing. We read the story your surfaces imply, compare it to two competitors, then author it with you. Scored as Distinctiveness.
- [02 · Record](https://sightbox.co/beacon/#layers): AI isn't gossiping at a party, it's gossiping to your buyer. We ask the questions your buyers ask, write the brief nobody's written, and publish it to every surface a machine reads. Scored as Consistency.
- [01 · Access](https://sightbox.co/beacon/#layers): A better story still has to get out of the building. Machine-readable surfaces on your own domain, per-crawler access, the fix list. Scored as Coverage.
- [00 · Resonance](https://sightbox.co/beacon/#layers): Then we go back and check it got the story right, monthly, in your words, unprompted.
- [The report](https://sightbox.co/beacon/#start): Four numbers, and the one sentence that matters: which layer is costing you, and why. A diagnosis, not a grade.

## How it works (technical)

- [Under the hood](https://sightbox.co/beacon/how-it-works): One structured layer, two audiences. One canonical source generates human pages and machine surfaces in sync: llms.txt, .md routes, JSON-LD, native domain.
- [The build](https://sightbox.co/beacon/how-it-works#how): Four moves, curated content foundation, automatic markdown + llms.txt, native domain integration, agents read clearly. ~2 weeks to live.
- [How the read is scored](https://sightbox.co/beacon/how-it-works#scanners): Two instruments, a six-check access probe (robots.txt, sitemap, Link headers, markdown negotiation, AI-bot rules, content signals) and a live model test, judged against your own record. Every point traces to a real check.
- [Ways to engage](https://sightbox.co/beacon/how-it-works#pricing): Foundation, Beacon + MCP (most popular), Enterprise. The narrative layer is part of every engagement.
- [FAQ](https://sightbox.co/beacon/how-it-works#faq): SEO impact, integration, what llms.txt is, time to results, content ownership, blocking specific agents, and what we won't promise.

## The narrative layer

- [Being readable isn't the same as being repeated](https://sightbox.co/beacon/narrative): Legibility gets a machine to read you. Narrative decides what it says back. Crawl, extract, ask, judge, with receipts.
- [The four dimensions](https://sightbox.co/beacon/narrative): Coverage (can it find you), Consistency (is it the same story), Distinctiveness (would it survive a logo swap), Resonance (do the models say it back). Bands run Stated → Surfacing → Coherent → Believed.
- [The part that stays yours](https://sightbox.co/beacon/narrative): Measured by machines, authored with you. The read tells you where the story fails; someone still has to decide what's true and say it in language nobody else could use.

## The free read

- [Get your read](https://sightbox.co/beacon/scan): Put in your domain. All four numbers, the story your site gives a machine, what came back per model, and the one sentence that matters: which layer is costing you. Free, 2–5 minutes, no call, no demo, no card. A work email unlocks the full detail and the transcripts.

## Proof

- [Live agent-readable surface](https://sightbox.co/llm): sightbox.co/llm is the live, agent-readable surface of our own company, running on Beacon.
- [Beacon's own agent view](https://sightbox.co/beacon/llm): the Beacon product surface itself, running on Beacon. Generated from beacon.json, so it cannot describe a different product than this file does. The four layers are at /beacon/llm/layers, the free read at /beacon/llm/read.

## Canonical surfaces

- [Canonical source (JSON)](https://sightbox.co/beacon/beacon.json): The single source of truth this site is generated from.
- [Full text](https://sightbox.co/beacon/llms-full.txt): The complete agent-readable content of this site as markdown.

## Contact

- [Talk to us](https://sightbox.co/beacon/talk-to-us): Start a conversation. Submitting the form also runs the full Beacon read on your domain and sends the PDF, usually within five minutes. A real reply within one business day.
- Email: beacon@sightbox.co