It isn't being malicious. It just doesn't have much to go on, so it's doing what anyone does with a gap. Filling it with the next best thing it can find.
Beacon sets the record straight. It gives every model the version you'd give a buyer yourself, then listens for that version coming back.
Think about how it actually works. Someone asks about the new hire. Nobody really knows her yet, so somebody repeats what they heard from somebody else.
It isn't malice. It's just that the best available information was thin, and the question still needed an answer.
Your company has a vacuum. Something is filling it, right now, in conversations you will never see.
Somebody who actually knows walks into the room and says the thing, and the rumour doesn't survive it. Beacon does that for machines, permanently, in the place they go looking.
Three things have to be true before it works, and a fourth tells you whether it did.
Three you put out, one that comes back. Each layer: what's happening, what Beacon does about it, and how it's scored.
It now gets repeated a thousand times, identically.
Word of mouth is now instant, automated and word-perfect. When a model picks what to repeat, it reaches for the most interesting thing it can find, an upvoted thread, a pay-to-play roundup, a grudge from 2023. If your version is duller than the rumour, the rumour wins.
The category, audience, promise and differentiators a model pulls out of your site, in its words, not yours. This is usually the uncomfortable one.
Their answers next to yours, from the same models. Distinctiveness isn't a feeling, it's whether a reader could tell you apart with the names removed.
Someone has to decide what's true and say it in language nobody else could use. That's a Sightbox engagement, and we'd rather be honest about that than sell you a slider.
Find out whether yours is the interesting one.
It's conducting your discovery calls and nobody briefed it.
Is this right for a team our size, how do these two compare, which would you pick, sales questions, now handled by something that has never spoken to you. The answers live in your reps' heads. They have never once been written down.
Every question runs several times, across two models. When the answers match, it's sure. When they drift, it isn't, and that drift is the finding.
Pricing logic, who this isn't for, the competitor comparison your reps make on every third call. One structured source of truth, built with your team.
It gets emitted everywhere a machine looks, then kept current. Anything you publish afterwards gets checked against it before it ships.
It needs to know what your sales team knows.
You can't correct a rumour from one room over.
Your site was built for a reader with eyes. Nothing about it was made for something arriving with a question, so it takes whatever it can parse and leaves. A crawler turned away years ago, content behind a script that never renders. None of it was a mistake. All of it adds up to silence.
Machine-readable surfaces, native to your own domain, so when something arrives, there's something made for it rather than a page made for a person and hopefully parsed.
There are three kinds and almost everyone conflates them. We check each one and tell you plainly which can reach you and which can't.
Most of this layer is quick and we'll show you exactly what it is. If you'd rather do it yourself, that's a completely fine outcome.
Get in the room before the rumour does.
We make sure AI has your story straight.
The first three are what you put out. This one is what comes back. Every month we ask the models the questions your buyers ask and listen for your version in the answer, your framing, your language, the distinction you actually own.
The buyer questions from your read, re-run on a schedule, so the number moves because the record moved, not because the prompt did.
The answer models give about your company, side by side with last month's. Watch your own language arrive, and where a competitor's framing is still winning.
When Resonance climbs, the record took. When it holds flat, the report shows which of the three layers to tighten. That's the loop.
Set the record. Then hear it back.
One page. Four numbers, and the one sentence that matters, which layer is costing you, and why.
Most teams come in expecting a plumbing problem. It's usually further up than that.
Weakest layer: Story. Machines can reach you and the record mostly holds. What's missing is a reason to repeat you rather than one of the four companies that read the same.
Diagnosis, not a gradeCurious how the numbers are made? Every point traces to a real check.
See how it worksPut in your domain, then add your company name and any competitors on the next step, they sharpen the read. All four numbers, and which layer is costing you.