YouTube’s new CEO, Neal Mohan, recently shared his thoughts on the future of the internet, specifically on Web3, NFTs, and the Metaverse.
"the future nft metaverse timesquare with these brands starbucks pepsi kfc mcdonals disney netflix --ar 3:2"
Midjourney
Web3: Is it the Future or Just Hype?
The world of blockchain and web3 is taking over and it seems like everyone is jumping on the bandwagon. But what does it all mean and do we really need to join in? Let’s dive into the exciting world of web3 and explore what all the fuss is about.
In December, the Bored Ape Yacht Club, PUNKS Comic and gmoney welcomed adidas Originals Into the Metaverse.
Adidas
NFTs: “Because Who Needs Physical Possessions Anyway?
First things first, web3 also known as the decentralized internet is like the wild west of the internet. It’s where people are creating digital assets that can’t be replicated or replaced, also known as non-fungible tokens (NFTs). But what’s the big deal? Why are all the fancy brands like Gucci and Prada getting in on the action? Well, it’s simple. They want to sell you a digital version of their products that you can own forever. Or at least until the internet collapses (whichever comes first). But it’s not just fashion brands, entertainment giants like Disney and Netflix are also getting in on the action by offering special access to exclusive content through NFTs.
Blockchain: “The New Supply Chain Management Superhero”
But it’s not just about NFTs, supply chain management is also getting a makeover with the help of web3. Companies like McDonalds and KFC are using blockchain technology to track the origin and authenticity of their products. Car manufacturers like BMW and Audi (VW group) are experimenting with blockchain technology to improve efficiency and transparency in their supply chains. It’s like the wild west, but with less gunslingers and more spreadsheets.
Digital Identity: “No More Paperwork, Just a Digital Signature”
And let’s not forget about the financial world, brands such as Visa and Mastercard are exploring the use of blockchain technology for payments and digital identity. This could potentially revolutionize the way we make payments and confirm identity online, making the process faster, more secure and more inclusive.
Conclusion: “Big Brands Embrace Web3: Is it Time for You to Join In?”
In conclusion, as more and more big brands embrace web3, we can expect to see even more innovation and disruption in the years to come. But is it worth jumping on the bandwagon? That’s for you to decide. It’s worth mentioning that some of the brands listed here may be in the early phase of exploring web3, and not all of them have a clear web3 project yet. However, the experimentation and entry of these big brands into the space shows the potential and the interest of the industry in this technology.
Adidas
Starbucks
Tiffany & Co
Louis Vuttion
Hennessey (LVMH)
Nike
Puma
Nivea
Trix (Nestle)
Porsche (VW Group)
Rimowa
Pepsi
Hublot (LVMH)
Panerai
Tag Heuer
Timex
Jacob & Co.
IWC
McDonalds
KFC
Disney
Netflix
H&M
Gucci (Kering)
Philipp Plein
Dolce & Gabbana
Prada
Yves Saint Laurent Beauté (L’Oréal)
Ralph Lauren
Hugo Boss
Burberry
Hermes
Givenchy (LVMH)
Marc Jacobs (LVMH)
Lacoste
Zara
Heineken
Red Bull
Jack Daniels
Cartier
Estée Lauder
Balmain
GAP
L’Oréal
Ray-Ban
Hello Kitty
Hyundai Motor
BMW
Skoda (VW Group)
Audi (VW Group)
Lamborghini (VW Group)
Nissan
Ford
Youtube
Mastercard
Visa
Time Magazine
Budweiser (AB InBev)
Bud Light (AB InBev)
Australian Open
McLaren
NFL
NBA
New York Knicks
Charles & Keith
LimeWire
Instagram
