The new chairman of the former discount retailer went the budget route for its new corporate image.
Beyond
Services We Provided
Brand ManagementBrand ExperienceBrand DevelopmentSightbox as a ServiceAdvisoryPromise Market FitProblem Market Fit
Deliverables
Brand BookBrand IdentityVoice and ToneStrategyDevelopmentProduct DesignUI/UXDesign
Summary
Beyond Inc. is a rebranded e-commerce company formerly known as Overstock.com, focusing on home goods and operating multiple online brands, including Bed Bath & Beyond and Zulily, while aiming to improve profitability and efficiency.
Modern communication through social media unlocks relationships that no one could predict. Our company found gold in the mine with Sightbox who has allowed us to accelerate our strategy at a pace we couldn’t have achieved on our own. When value is provided, relationships are built. When that value equates to results, that relationship becomes sticky.
Marcus Lemonis
Executive Chairman of the Board at Beyond, The Profit on CNBC