YouTube’s new CEO, Neal Mohan, recently shared his thoughts on the future of the internet, specifically on Web3, NFTs, and the Metaverse.
Web3: Is it the Future or Just Hype?
The world of blockchain and web3 is taking over and it seems like everyone is jumping on the bandwagon. But what does it all mean and do we really need to join in? Let’s dive into the exciting world of web3 and explore what all the fuss is about.
NFTs: “Because Who Needs Physical Possessions Anyway?
First things first, web3 also known as the decentralized internet is like the wild west of the internet. It’s where people are creating digital assets that can’t be replicated or replaced, also known as non-fungible tokens (NFTs). But what’s the big deal? Why are all the fancy brands like Gucci and Prada getting in on the action? Well, it’s simple. They want to sell you a digital version of their products that you can own forever. Or at least until the internet collapses (whichever comes first). But it’s not just fashion brands, entertainment giants like Disney and Netflix are also getting in on the action by offering special access to exclusive content through NFTs.
Blockchain: “The New Supply Chain Management Superhero”
But it’s not just about NFTs, supply chain management is also getting a makeover with the help of web3. Companies like McDonalds and KFC are using blockchain technology to track the origin and authenticity of their products. Car manufacturers like BMW and Audi (VW group) are experimenting with blockchain technology to improve efficiency and transparency in their supply chains. It’s like the wild west, but with less gunslingers and more spreadsheets.
Digital Identity: “No More Paperwork, Just a Digital Signature”
And let’s not forget about the financial world, brands such as Visa and Mastercard are exploring the use of blockchain technology for payments and digital identity. This could potentially revolutionize the way we make payments and confirm identity online, making the process faster, more secure and more inclusive.
Conclusion: “Big Brands Embrace Web3: Is it Time for You to Join In?”
In conclusion, as more and more big brands embrace web3, we can expect to see even more innovation and disruption in the years to come. But is it worth jumping on the bandwagon? That’s for you to decide. It’s worth mentioning that some of the brands listed here may be in the early phase of exploring web3, and not all of them have a clear web3 project yet. However, the experimentation and entry of these big brands into the space shows the potential and the interest of the industry in this technology.
Tiffany & Co
Porsche (VW Group)
Jacob & Co.
Dolce & Gabbana
Yves Saint Laurent Beauté (L’Oréal)
Marc Jacobs (LVMH)
Skoda (VW Group)
Audi (VW Group)
Lamborghini (VW Group)
Budweiser (AB InBev)
Bud Light (AB InBev)
New York Knicks
Charles & Keith