Case Studies
Selected interventions that demonstrate our approach and capabilities.
Skyfire
AI-Native Infrastructure / Series A
Narrative architecture and web build for an AI-native infrastructure platform. We diagnosed the competitive landscape, refined positioning for technical buyers, and built a marketing site that balanced credibility with clarity.
Intervention
Positioning, Messaging, Visual Identity, Web Build
Timeline
10 weeks
Outcome
Clear category positioning, investor-ready narrative
Alembic
AI-Powered Analytics / Series B
Ongoing narrative counsel and design support for an AI-powered analytics platform. We provided continuous positioning updates, design system refinements, and strategic counsel through a major product pivot.
Intervention
Standing Counsel, Design System, Narrative Updates
Timeline
18 months ongoing
Outcome
Successful pivot narrative, consistent design evolution
Cleartrace
Supply Chain Transparency / Seed Stage
Strategic narrative architecture for a supply chain transparency platform. We developed category framing that positioned the company as a compliance infrastructure play rather than a SaaS tool, fundamentally shifting buyer perception and pricing power.
Intervention
Positioning, Category Framing, Messaging
Timeline
4 weeks
Outcome
Category reframe, 3x improvement in sales cycle clarity
ZayZoon
Earned Wage Access / Growth Stage
Web build and product design for an earned wage access platform. We built a marketing site and product interfaces that communicated trust and simplicity to a consumer audience while satisfying enterprise buyer expectations.
Intervention
Web Build, Product Design, Design System
Timeline
12 weeks
Outcome
Unified consumer + enterprise experience
Photonic
Quantum Computing / Series A
Narrative architecture and web presence for a quantum computing company. We translated complex technical capabilities into investor-readable positioning and built a web presence that balanced scientific credibility with commercial ambition.
Intervention
Positioning, Messaging, Web Build, Investor Materials
Timeline
14 weeks
Outcome
Investor-ready narrative, clear technical positioning