BUILD A VISION OTHERS BELIEVE IN
You already believe in what you’re building.
Now let’s help others believe too.
Purpose Market Fit is a one-week storytelling sprint designed to help early-stage founders articulate the “why” behind their startup with clarity, conviction, and strategic coherence, so they can communicate with confidence to investors, team members, and the world.
Why Purpose Market Fit
CLARITY ISN'T OPTIONAL
Every investor, teammate, and partner needs more than just a product roadmap or pitch deck, they need to understand the purpose that drives your venture, and how it aligns with their own mission, vision, and values.
Successful startups don’t win because they’re the loudest. They win because they’re the clearest.
In a world flooded with features and metrics, it’s easy for founders to fall into common traps:
- Talking like a product, not like a person
- Overloading on data instead of driving belief
- Making the pitch clear to themselves, but confusing to others
3:00
Average time VCs spend per pitch deck
:30
Seconds to make your first impression
90%
Of VCs say narrative is more important than product at seed stage
76%
Of VCs say poor communication is the top reason they pass
BREAK-THROUGHS NEED BELIEVERS.
When founders don’t communicate clearly, belief breaks down. Confused investors walk away. Ideal teammates never reach out. And the story that could’ve sparked something big? It gets lost in the noise.
That’s where Purpose Market Fit comes in.
This isn’t about fixing your story—it’s about surfacing it. Over 5 days, we’ll help you build a narrative that aligns your purpose, product, and pitch into one cohesive throughline. One that makes sense to outsiders and feels right to you.
You’ll answer the four questions every founder must face—each one designed to prevent the costly missteps that confuse or repel the very people you need to convince.
What you get
Look like a billion bucks.
This sprint isn’t about theory, it’s about equipping you with the assets and language you need to communicate with power and precision.
01.
The Purpose Market Fit Field Guide
A detailed, narrative-rich output that captures your answers to all four “Why” questions, ideal for refining your pitch, writing your website, aligning your team, and more.
02.
The Purpose Market Fit Canvas
A one-page, visual summary of your Purpose Market Fit. Designed to be shared with investors, partners, and advisors, this diagram brings your narrative to life in a compact, impactful format.
03.
The Don’t Be a Little Pitch Guidebook
A fast, founder-friendly manual on how to use your Purpose Market Fit in real-world conversations. Learn how to tailor your story for investor calls, stage pitches, hiring convos, and more.
A Strategic Foundation You Can Build On
Whether you're building your first company or your fifth, this sprint isn’t about teaching you how to pitch. It’s about helping you articulate what you already know to be true, but haven’t yet put into words that others instantly understand. We’ve designed Purpose Market Fit for three core groups:
Pitch Decks
Use your Vision Canvas and Field Guide to create a pitch that communicates both purpose and opportunity. Stand out in a sea of similar decks with language and structure that resonates on a human level.
Websites
Clarify your homepage hero, about page, and product positioning by grounding your messaging in the emotional and strategic insights surfaced during the sprint.
Investor Conversations
Use your “Why Now” and “Why Me” responses to spark conviction in VC meetings. Articulate your market timing, lived experience, and emotional stake without rambling or over explaining.
Demo Days & Stage Talks
Speak with clarity and cohesion in high-stakes moments. The sprint prepares you with language that feels both practiced and personal.
Hiring & Culture Building
Align your team around a shared narrative. Use the work to inspire alignment, purpose, and ownership from the earliest days.
Grant Applications & Accelerators
Whether you're applying to YC, Techstars, or submitting a grant proposal, the Purpose Market Fit deliverables give you narrative coherence to rise above the noise.
Who This Is For
TRANSLATE YOUR VISION INTO VOICE
01.
Founders
If you’re prepping for demo day, navigating an accelerator, or stepping into your first major fundraising conversation, this sprint will help you sharpen your story and lead with conviction. It’s a powerful way to ensure that VCs, partners, and early hires get what you’re building—and why it matters.
02.
Founding Teams
For visionary teams still defining their voice, this sprint creates narrative alignment and communication clarity across the founding crew. It helps crystallize your collective “why” and empowers each team member to communicate with consistency and purpose.
03.
Purpose-Driven Operators & Creators
If you’re pivoting into a new venture—or leveling up the one you’ve been nurturing—Purpose Market Fit helps anchor your next chapter in meaning. Perfect for builders who are driven by impact and need language to match their ambition.
Build your company, not your pitch deck.
MILLIONS ALREADY FUNDED.
Sightbox is the first and only call I make, and the only referral I make to other founders.
Matt Blodgett
Founder and General Partner
Sightbox has been a big part of my portfolio. They brought great design and insights to our companies, and the results have been amazing. Add to the fact that they’re fun to work with, and it’s a dangerous combo for any VC.
Ben Metcalfe
Founder and Managing Partner
Still planning on winging it?
You wouldn’t write your own term sheet. Don’t write your own story.